Job Title: Media Marketing- Manager

Key Responsibilities:

Awareness & Media Spends:

· Develop and implement strategies to enhance brand awareness across multiple channels - Meta, google campaigns.

· Manage and optimize media budgets, ensuring effective allocation of resources for maximum ROI.

Performance Marketing Optimization:

· Analyze performance data to refine marketing strategies and enhance campaign effectiveness.

· Utilize A/B testing and other methods to improve conversion rates and customer engagement.

Content Strategy & Reporting:

· Create and oversee a content marketing strategy that aligns with business goals.

· Prepare detailed reports on content performance, providing insights and recommendations for improvement.

Integrated Marketing Planning & Coordination:

· Collaborate with cross-functional teams to ensure cohesive marketing campaigns.

· Plan and coordinate integrated marketing initiatives that align with overall business strategy.

Geo X Spends:

· Manage geo-targeted advertising efforts to maximize local market engagement and growth.

· Analyze regional performance metrics to optimize spending and marketing effectiveness.

CRM Strategy:

· Develop and implement CRM strategies to enhance customer retention and loyalty.

· Oversee the management of customer data and segmentation for targeted marketing efforts.

Ad hoc Media & Strategic Projects:

· Lead special projects and initiatives that require strategic marketing insights and execution.

· Collaborate with external partners and agencies for campaign execution and media buying.

Qualifications:

· Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

· 7+ years of experience in marketing, with a focus on performance marketing and media management.

· Proven track record of successful campaign management and optimization.

· Strong analytical skills and proficiency in marketing analytics tools.