The Sales State Head is responsible for leading and managing the entire sales operations for a specific state. This includes developing and executing state-level sales strategies, managing a team of area/regional managers, expanding distribution channels, and ensuring revenue growth and market share improvement. The role requires strong leadership, strategic thinking, and an in-depth understanding of local market dynamics.

Key Responsibilities:

• Strategic Planning & Execution:

  • Develop and implement sales strategies aligned with national objectives.

  • Forecast and manage state sales budgets and targets.

• Team Leadership:

  • Lead, mentor, and manage a team of Area Sales Managers, Territory Sales Managers, and Sales Executives.

  • Drive performance management and capability building of the sales team.

• Channel Management:

  • Expand and optimize the distribution network (wholesalers, distributors, retailers).

  • Monitor channel performance and resolve conflicts if any.

• Business Development:

  • Identify new business opportunities, markets, and customer segments.

  • Drive promotional and activation initiatives to increase market penetration.

• Market Intelligence:

  • Track competitor activity, market trends, and customer preferences.

  • Use data to refine strategies and improve sales outcomes.

• Operational Excellence:

  • Ensure adherence to company policies, compliance, and governance.

  • Collaborate with supply chain, marketing, and finance for smooth operations.

Qualifications & Skills:

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).

• 8–12 years of sales experience, with at least 3–5 years in a leadership role.

• Proven track record in sales planning and execution at a regional/state level.

• Strong understanding of distribution and retail sales.

• Excellent communication, negotiation, and leadership skills.

• Proficient in data analysis, reporting tools, and CRM systems.