Position : Senior Brand Manager

Company: Emami Ltd

Location: Kolkata

CTC: ₹30 – ₹32 LPA

About the Role

Emami Ltd is looking for a strategic and performance-driven Senior Brand Manager to lead brand growth initiatives across its portfolio. The role requires a seasoned FMCG marketing professional with strong expertise in brand strategy, innovation, and integrated campaign execution.

This is a high-impact role with ownership of business performance, market expansion, and brand equity enhancement.

Key Responsibilities

Develop and drive annual brand strategy and execution plans

Own brand P&L elements and deliver revenue, market share, and profitability targets

Lead integrated marketing campaigns (ATL / BTL / Digital / Trade Marketing)

Drive new product development and innovation roadmap

Analyze market data, consumer insights, and competitive landscape

Optimize media spends and ensure strong ROI on marketing investments

Collaborate cross-functionally with Sales, Finance, Supply Chain, and R&D

Manage creative, media, digital, and research agencies

Candidate Profile

MBA (Mandatory)

Total Experience: 10 – 16 years

Minimum 6 years experience in Brand Management mandatory

Strong experience in Brand Management within FMCG / Consumer Goods industry

Proven experience managing sizable brands with measurable growth outcomes

Strong exposure to campaign planning and execution across channels

Data-driven mindset with strong analytical capability

Excellent stakeholder management and leadership skills

Key Competencies

Strategic Brand Leadership

Consumer & Market Insight Orientation

Innovation & Product Development

Budget & ROI Management

Cross-functional Collaboration

Strong Communication & Executive Presence