Position name - Group Brand Manager – Baby Care

Company: Emami Ltd

Location: Kolkata

CTC: Up to ₹45 LPA

About the Role

Emami Ltd is looking for a seasoned and strategic Group Brand Manager – Baby Care to lead brand growth, innovation, and profitability for its Baby Care portfolio. The role requires a strong FMCG marketing leader with proven expertise in brand building, consumer insights, and P&L management.

This is a high-visibility leadership role responsible for driving category expansion, market share growth, and long-term brand equity.

Key Responsibilities

Lead end-to-end brand strategy and annual operating plans for the Baby Care portfolio

Own P&L responsibility and deliver revenue & profitability targets

Develop integrated marketing campaigns (ATL/BTL/Digital)

Drive new product development & innovation pipeline

Conduct consumer insights, market research, and competitive analysis

Work closely with Sales, Supply Chain, R&D and Digital teams

Manage agencies and external partners

Lead and mentor brand managers / assistant brand managers

Candidate Profile

MBA from a Premier Business School (Mandatory)

Total Experience: 12–20 years

Minimum 6+ years in core Brand Management (FMCG preferred)

Strong exposure to Personal Care / Baby Care / Healthcare categories preferred

Demonstrated success in leading brand launches and scale-ups

Strong analytical, strategic thinking & stakeholder management skills

Experience managing large budgets and driving ROI

Key Competencies

Strategic Brand Leadership

Consumer & Market Insight Orientation

Innovation & Product Development

P&L Management

Cross-functional Leadership

Strong Communication & Executive Presence

Based in Kolkata – Corporate HQ exposure