Key Responsibilities

Trade Marketing Strategy

· Develop and implement trade marketing strategies aligned with brand and sales objectives.

· Design cluster-level activation plans to drive visibility and sell-out for consumer care products.

· Work closely with the Head of Trade Marketing to implement national trade programs at the cluster level.

Channel Development

· Drive growth across General Trade, Modern Trade, and Wholesale channels.

· Identify opportunities for improving distribution reach, retail penetration, and merchandising standards.

· Build strong relationships with distributors, retailers, and key channel partners.

Market Execution

· Plan and execute in-store activations, promotions, and merchandising initiatives.

· Ensure high-quality point-of-sale visibility and display standards across outlets.

· Monitor execution through field visits and coordinate with sales teams.

Consumer & Market Insights

· Analyze market trends, competitor activity, and shopper insights to recommend actionable strategies.

· Track promotion effectiveness, ROI, and trade scheme performance.

Cross-functional Collaboration

· Work closely with Sales, Brand Marketing, Supply Chain, and Finance teams for seamless execution of trade programs.

· Support product launches through trade engagement and retail activation programs.

Budget & Performance Management

· Manage trade marketing budgets and promotional spends effectively.

· Track KPIs including sell-out growth, distribution expansion, and retail visibility metrics.

Desired Candidate Profile

Experience

10–16 years of experience in Trade Marketing / Sales / Channel Marketing in the FMCG or Consumer Care industry.