Key Responsibilities

1. Understand the Publishing Ecosystem

• Develop a deep understanding of publishers' operational, commercial and strategic challenges.
• Engage with stakeholders across Editorial, Production, Supply Chain, Finance, Sales and Distribution functions.
• Understand publisher requirements around print planning, inventory, reprints, pricing, working capital, distribution and digital transformation.
• Identify recurring pain points and emerging trends across different publishing segments.
• Build and maintain strong relationships with publishers and key industry stakeholders.
• Convert market conversations into structured insights and actionable recommendations for CDC's leadership.

2. Product & Service Proposition Development

• Identify opportunities where CDC's printing, packaging, technology and related capabilities can solve specific publisher challenges.
• Evaluate the commercial feasibility and potential business impact of new ideas.
• Work closely with management, production and technology teams to develop service propositions, pilots and solutions.
• Define the value proposition, target customer segment, business case and potential pricing approach for new initiatives.
• Monitor pilot outcomes and refine propositions based on publisher feedback.
• Clearly identify areas where CDC can and cannot add value.

3. Publisher Community & Industry Engagement

• Take ownership of CDC's Publisher Community and industry engagement initiatives.
• Develop the content agenda and themes for publisher-focused events, forums and knowledge-sharing programmes.
• Coordinate with internal and external stakeholders to organise relevant industry events and interactions.
• Use these initiatives to generate meaningful publisher insights and strengthen CDC's industry positioning.
• Build CDC's visibility and credibility within the publishing ecosystem.

4. Marketing & Market Communication

• Develop a strong understanding of different publisher segments and their specific business needs.
• Reposition CDC's publisher-facing communication around business outcomes and customer value, rather than purely technical printing capabilities.
• Develop compelling content, case studies, presentations, pitch decks and other marketing collateral.
• Create market intelligence and segment-specific insights to support the sales team.
• Identify relevant industry trends and translate them into marketing opportunities.
• Work with internal teams to communicate CDC's technology and service capabilities in a simple, commercially relevant manner.

5. Business Strategy & Market Intelligence

• Track market trends across trade, K-12, higher education, academic and children's publishing.
• Analyse competitive offerings, customer expectations and emerging business models.
• Identify potential gaps in the market that CDC can address.
• Develop structured business cases and recommendations for new initiatives.
• Support management in strategic decision-making related to publishers, products, services and market positioning.
• Keep CDC informed about developments such as AI, digital publishing, print-on-demand, inventory optimisation and technology-led publishing solutions.