Company: Berger Paints
Function: Powder Coatings
Sub-Function: Sales
Region: Chennai-2
Location: Chennai
Grade: FL2
Role: Territory Sales Manager – Powder Coatings

Job Purpose

To drive sales and business development for the Powder Coatings portfolio within the assigned territory by developing new customers, managing existing accounts, and achieving sales and business growth targets.

Key Responsibilities

• Drive sales of Powder Coatings products across the assigned territory.
• Develop new business opportunities and expand the existing customer base.
• Identify and target potential customers across relevant industrial segments.
• Manage relationships with existing customers, dealers, distributors and key accounts.
• Understand customer requirements and recommend appropriate coating solutions in coordination with the technical team.
• Achieve assigned sales, volume and revenue targets for the territory.
• Conduct regular market visits to identify new opportunities, competitor activity and market trends.
• Generate leads, prepare commercial proposals and follow up on business opportunities through to closure.
• Coordinate with internal teams including Technical Service, Production, Supply Chain and Customer Service to ensure smooth execution of orders.
• Monitor competitor products, pricing, market activities and customer preferences.
• Ensure timely collection of market intelligence and provide regular sales reports to the management.
• Maintain strong relationships with customers and ensure a high level of customer satisfaction.

Candidate Profile

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
• Relevant experience in Powder Coatings / Industrial Coatings / Paints / Surface Coatings sales.
• Strong exposure to B2B industrial sales and business development.
• Experience in handling industrial customers, OEMs, fabricators, manufacturers, dealers or distributors will be preferred.
• Good understanding of the Powder Coatings market, applications and customer requirements.
• Strong communication, negotiation and relationship-management skills.
• Should be comfortable with extensive territory travel and customer visits.
• Ability to independently manage a territory and deliver business targets.