Job Details

Job Title
Territory Sales Manager - AID/ Ahmedabad
Location
Ahmedabad
Job Description

Job Title: Officer / Senior Officer – Architects & Interior Designers (AID)

 

Location: Multiple Locations Across India

 

About Berger Paints India Ltd.

Berger Paints India Ltd. is one of India's leading paint and coatings companies, committed to innovation, premium products, and delivering superior customer experiences. We are expanding our Architects & Interior Designers (AID) Division across India to strengthen our presence in premium decorative and surface solutions.

We are looking for energetic professionals who enjoy relationship building, technical selling, and project execution.

Role Overview

The AID Officer will be responsible for developing and managing relationships with Architects and Interior Designers while driving sales of Berger's premium products and complete solution systems.

Unlike a conventional specification role, this position is responsible for ensuring that projects are successfully converted into actual Berger sales through continuous engagement, project tracking, site support, and execution.

The role offers significant exposure to premium projects, direct interaction with Berger Head Office, and strong career growth opportunities for high performers.

 

Key Responsibilities

  • Develop and maintain long-term relationships with Architects, Interior Designers, Builders, and other key influencers.
  • Promote Berger's premium and focused product portfolio through presentations, product demonstrations, and regular meetings.
  • Convert product specifications into actual sales by closely tracking ongoing projects.
  • Coordinate with dealers, contractors, applicators, and internal sales teams to ensure successful project execution.
  • Provide technical guidance and site supervision wherever required to ensure proper application and customer satisfaction.
  • Monitor project progress from specification to completion and ensure timely product placement.
  • Resolve customer concerns and provide prompt after-sales support.
  • Work closely with Berger Head Office teams on new initiatives, product launches, and project execution strategies.
  • Maintain project pipelines, customer databases, and regular activity reports.
  • Achieve monthly and annual business objectives for premium product categories.

Desired Candidate Profile

  • Graduate in any discipline (MBA preferred).
  • Experience in Sales, Business Development, Project Sales, Building Materials, Paints, Construction Chemicals, Interior Products, Furniture Materials, Laminates, Hardware, Sanitaryware, or related industries.
  • Strong relationship-building and communication skills.
  • Willingness to travel extensively within the assigned territory.
  • Self-driven with a customer-centric approach and execution mindset.

What Makes This Role Different

  • Opportunity to work with leading Architects and Interior Designers across the country.
  • End-to-end ownership of projects—from relationship building to successful execution.
  • Direct coordination with Berger Paints Head Office on strategic initiatives.
  • Exposure to premium product categories and high-value projects.
  • Significant learning in project sales, technical selling, and key account management.

Career Growth & Rewards

High-performing employees will have the opportunity to:

  • Earn attractive performance-based incentives beyond fixed compensation.
  • Work on strategic premium product initiatives.
  • Receive direct exposure to national-level leadership and Head Office teams.
  • Fast-track career progression within Berger Paints based on demonstrated performance and business impact.

 

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