Key Responsibilities

1. Marketing Strategy

• Develop and execute the overall marketing strategy for the Packaging Printing Division.
• Identify new market opportunities, customer segments and potential business verticals.
• Develop marketing initiatives to strengthen CDC's positioning as a packaging solutions partner.
• Track market trends, competitor activities and customer requirements.

2. B2B Marketing & Business Development Support

• Develop B2B marketing strategies for acquiring new corporate and brand customers.
• Identify and build relationships with potential customers across FMCG, Food & Beverage, Beauty, Personal Care, Cosmetics and allied industries.
• Generate qualified leads through targeted marketing campaigns and industry networking.
• Work closely with the Sales/Business Development team to convert marketing opportunities into business.

3. Digital & Social Media Marketing

• Own and execute CDC Packaging's digital marketing strategy.
• Manage and develop content for LinkedIn, Instagram and other relevant digital platforms.
• Create campaigns showcasing packaging innovations, capabilities, projects, customer success stories and industry trends.
• Drive digital lead generation through relevant campaigns and channels.
• Monitor digital performance through appropriate metrics and analytics.

4. Brand & Content Management

• Develop compelling marketing communication and content for the Packaging Division.
• Create presentations, brochures, case studies, sales collateral and digital campaigns.
• Communicate CDC's packaging capabilities, technology, quality, sustainability and innovation effectively to prospective customers.
• Ensure consistency of brand messaging across marketing channels.

5. Market & Customer Insights

• Understand packaging trends and evolving requirements across consumer-facing industries.
• Gather customer and market feedback and convert insights into actionable marketing initiatives.
• Identify emerging packaging requirements and potential new business segments.

6. Campaign & Event Management

• Plan and execute industry-specific marketing campaigns, exhibitions, trade events and customer engagement initiatives.
• Coordinate with internal teams and external agencies/vendors wherever required.
• Measure campaign effectiveness and ROI.

7. Cross-functional Collaboration

• Work closely with Sales, Business Development, Design, Production and senior management.
• Support the sales team with market intelligence, presentations, customer communication and marketing collateral.
• Translate CDC's technical packaging capabilities into commercially compelling customer propositions.