JOB DESCRIPTION
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Name of the Department
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Wholesale Banking
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Role
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Cluster Sales Head – Retail Agri
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Designation
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Manager
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Location
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Branch
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Reporting To
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Regional Sales Head – Retail Agri
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Job Purpose / Summary:
The Cluster Sales Head – Agri Business is responsible for driving sales performance and achieving business targets within a defined area/region. This role involves strategizing, managing, and leading the sales team to grow the agribusiness portfolio, including farm loans, Kisan Credit Cards (KCC), and other agri-related financial products. The individual ensures effective client acquisition, product penetration, and team performance while maintaining compliance with organizational and regulatory guidelines
Duties and Responsibilities:
· Develop and execute sales strategies to achieve business goals for the agribusiness portfolio within the cluster.
· Monitor market trends, competitor activities, and client needs to refine sales plans.
· Lead, motivate, and manage a team of relationship managers within the cluster.
· Monitor team performance against defined KPIs and provide guidance for improvement.
· Conduct regular training sessions to enhance team skills and product knowledge.
· Drive client acquisition across the cluster for agri-finance products, including loans, KCCs, and insurance.
· Identify high-potential customers, market segments, and partnership opportunities to expand the client base.
· Ensure steady growth in the cluster’s agri-loan portfolio while maintaining profitability and asset quality.
· Collaborate with the credit team to ensure timely approvals and smooth disbursements.
· Build strong relationships with local stakeholders, including farmer groups, agribusinesses, cooperatives, and government agencies.
· Review Team performance and identify areas for improvement.
· Provide regular feedback to senior management on sales performance, market conditions, and client needs.
Experience / Skillset / Certifications Required:
· Educational Qualification- Bachelor’s degree in Agriculture, Business Administration, Finance, or a related field (Master’s degree preferred).
· Relevant Job Experience- 8–10 years in agribusiness, retail banking, or financial services, with at least 3 years in a leadership role.
· Key Skill: Strong understanding of rural markets, farming practices, and the agricultural ecosystem.
o Customer-centric approach with problem-solving capabilities.
o Knowledge of KCC, crop loans, and other agri-financial products.
Recommended By: Approved By: