Job Details
Brand Manager , Marketing & E-commerce
Kolkata
Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
Understands & defines the brand identity & align all the brands’ plans accordingly
Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
Coordinates with R&D for product conceptualisation, positioning, new product development etc.
Scans the business environment to explore options for revenue generation from new and existing customers
Develops and executes plans for brand extension.
Develops annual plans and budgets for the brand.
Keeps track of all brand related expenditures vis-à-vis budgets.
Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).
Coordinates with internal & external media agencies for implementation of the Brand’s strategy.
Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
Ensures that the brand focus is maintained through media & PR activities.