Job Details
Deputy Manager - Key Accounts Management (Sales CCD E-Commerce)
Bangalore
Key Responsibilities
Overall Sales
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Deliver monthly, quarterly and annual sales targets for the assigned Key Accounts.
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Develop long-term, sustainable partnerships with strategic accounts and negotiate favourable commercial terms.
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Define sales policies and operating procedures suited to the e-commerce channel.
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Prepare and implement Joint Business Plans (JBPs) with each account to support sustained growth.
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Track competitor activity and product moves in the market, and translate these insights into actionable responses.
Promotions and Activations
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Plan and run a calendar of account-level activations to drive incremental sales.
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Ensure all promotional activity stays within compliance guidelines.
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Coordinate with brand teams so that offers and promotions are consistent with brand guidelines.
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Curate account-exclusive ranges and product variants where relevant.
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Collaborate with platform teams on upcoming new product launches.
Data Analytics & Visibility
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Track daily, weekly, seasonal and ad hoc performance reports.
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Review sales and cost data regularly to identify opportunities to improve margin and revenue.
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Build the annual marketing calendar for the account.
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Keep a close watch on digital shelf health and analytics compliance to maintain listing hygiene.
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Maintain compliance on visibility parameters across the account.
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Uphold search ranking and cataloguing hygiene standards.
Cataloguing and Portfolio
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Drive clean, error-free launches and prioritize focus SKUs to grow account-level market share.
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Coordinate timely rollout of new products across e-commerce platforms.
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Develop content for upcoming product launches.
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Deliver on new-launch and focus-SKU targets for the assigned accounts